The creator commerce loop,
step by step.
26Ritual runs the complete loop: a follower asks, the platform answers from your handle, the shopper buys, the order is attributed, the commission is calculated by rule, and you are paid every month after the month-end cutoff. Everything sits on one ledger, so every rupee is explainable.
Everything runs on one platform
- Live at launch
Engage: automated DMs
Connect Instagram once. When a follower comments a trigger word on any post, 26Ritual sends a DM from your own handle with the products mapped to that post. Posts without a mapping fall back to your default link, so no request goes unanswered. Every send is logged, duplicates are suppressed, and the whole system runs inside Instagram's messaging rules.
Next: Story reply and mention triggers, direct DM keywords, a follow-to-receive option, and one follow-up inside the messaging window.
- Live at launch
Attribution: links and coupons
Every creator link is a short link on go.26ritual.com that lands the shopper on the partner store with attribution carried into checkout. Because Story and Reel traffic often arrives without a click, you also get exclusive coupon codes that attribute the order at checkout. Attribution is decided on the server from the order itself, inside the attribution window, with bot filtering and self-purchase detection.
Next: third-party stores such as Myntra, Nike and Zara through affiliate networks.
- Live at launch
Commission engine
Rates resolve top-down: campaign rate, then your negotiated rate, then product, brand, category and tier rates, then the default. Each rule can carry a date range, so a festival or sale window is just a dated rule. Every commission stores a trace of which rules were considered and which one won.
You always see the effective rate for a product before you post.
- Live at launch
Payouts and tax
Commissions move from pending to confirmed once the return window passes, then into a monthly payout batch. Transfers go to your bank or UPI account. TDS is computed per financial year, PAN is captured at onboarding, and you receive a statement for every payout plus an annual summary. If your payout details are missing, you get a secure link to add them yourself.
Later: on-demand withdrawals once your confirmed balance passes a threshold.
One ledger, always explainable
Every accrual, confirmation, reversal, bonus, tax withholding and payout is an entry in an append-only ledger that the database itself refuses to alter or delete. Balances are always derived from the entries. You can see why any amount changed, and Finance reconciles every month against store orders before a single rupee moves.
Accrual
Order #238114 placed
+₹522
Reversal
Order #237980 returned
-₹260
Tax withheld
September payout, TDS at 2%
-₹5
Payout
To UPI, statement issued
-₹257
What comes next
- Next release
Storefronts and third-party stores
A shop at 26ritual.com/@you with collections and shop-the-post pages. Earn on Myntra, Nike, Zara and more through affiliate networks. Apply to open campaigns. iOS and Android apps and a Chrome extension.
- Then
Growth loops
Referral bonuses, rewards and milestones, leaderboards, on-demand payouts, manager accounts for agencies, YouTube connect, community and events.
- Later
Brands and live
Brand self-serve campaigns with a real-time dashboard, live shopping with in-stream checkout and a discovery feed.