Frequently asked questions
Everything creators ask before joining 26Ritual, answered plainly. If yours is not here, ask us.
How much commission can I earn?
Rates depend on the brand, product and campaign, and rise during festival and sale windows. You earn on every attributed sale, and you see the exact rate before you post.
How and when do I get paid?
Monthly. Confirmed commissions are paid to your bank or UPI account on a fixed date each month, with TDS handled and a statement you can download. Commissions confirm once the order's return window has passed.
Is there a minimum follower count to join?
No minimum. Whether you are just starting out or already established, every beauty creator is welcome to apply. We review each application to keep the community curated.
Do I need to buy products to join?
No. You get access to the full partner catalogue and simply share the products you genuinely love with your audience. Gifting for campaign content is coming in a later release.
How does the automated DM work?
Connect your Instagram Business or Creator account once and map products to your posts. When a follower comments a trigger word such as "link" or "price", 26Ritual replies from your own handle with the tracked links for that post. Messages go only to people who asked, inside Instagram's messaging rules.
Which stores can I earn on?
At launch, one integrated partner store with India's favourite K-beauty brands. Third-party stores such as Myntra, Nike and Zara follow through affiliate networks, and links to stores without a programme still work, labelled "no commission".
Do I need a Business or Creator Instagram account?
For automated DMs, yes. If you have a personal account we will guide you through switching, which takes a minute. Links, codes and campaigns work either way.
Can I refer other creators?
Referral bonuses are on the roadmap, and early creators will be the first to get them. For now, tell them to apply and mention your handle.
What about tax?
Commission income is subject to TDS under Indian law. You add your PAN during onboarding, and the deduction is shown on every payout statement and in your annual summary.
What happens if an order is cancelled or returned?
The commission for that order is reversed and the reason is shown in your earnings ledger, so nothing is ever a surprise.
Can I see what my followers bought?
You see aggregates: clicks, orders, products and earnings. You never see a shopper's personal details, which keeps your audience's trust and keeps 26Ritual compliant.
Is there an app?
The creator app works on any phone from day one as an installable web app. Native iOS and Android apps with push notifications and share-sheet link creation follow in the next release, along with a Chrome extension.
Still have a question?
Write to us and a real person from the 26Ritual team will reply within two working days.